A concern about brand India struck me when i was reading an article shared by a friend of mine on google reader , It was about how a 20 year old in UK designed a compact fold able All Europe adapter which could fit into any kind of electric plug , but i was wondering what is so great about it ? I remember having bought such a connector almost a year back in a local shop SP road (Bangalore) which can adapt to Indian/uk/us electrical plugging system and yes it is compact and fold able.
That made me wonder if we are lacking in innovation/creating new things or its just missing out in marketing our strength ?
But it struck me more when i had recently been to a nearby shop(which is a rare sight :)) with my niece and I had to yield to her whims to buy her a chocolate to save myself from creating a scene , when i asked the shop keeper for a diary milk he gave me some fancily covered chocolate, when i insisted that it was diary milk i wanted he started telling me that "madam it is china chocolate imported and see how fancy it is and there is a free sticker along"and he started cajoling my niece to which she yielded as i expected.It is not a new scene to see that most of the cheap gadgets/toys reaching masses have a 'made in china' , So where are Indian markets heading??
Then in sp road again where i wanted to buy something to upgrade my pc , there was a young boy of 8-10 years old who was busy sticking some label on adapters when i asked him what was it he grinned sheepishly as if he was caught redhanded doing something wrong ;He told akka dont tell anyone , see we get people from all small electrical shops around to buy adapters,lights etc and they all ask for china made one's but we get all these adapters lights etc from a small scale industry in peenya(Its in bangalore), so im sticking made in china sticker on it.
I was seriously taken by shock. what the hell is happening here are we hesitant to use our own brands?
Right since vedic period india has contributed greatly to the world be it shushruta in the field of medicine , aryabhata in physics ,bramhagupta in mathematics . How can we forget that it was we who gave 0 to world , I want to call it shunya as that is what explains its greatness , Not to forget arabic numerals is also a tweaked version of our number system.The whole world still follows mahabharata and arthashastra for politics and economics.but with all this heritage why have landed up in a situation where we are hesitant of our brand , Is it because of the british who ruled for 200 years a seeded slavery into our blood stream?
Today even history is tweaked to suit political parties and our heritage is sidelined and lost in the name of secularism , It is this attitude that has made us invertebrates without even having power to raise our voice.
I wonder why secularism should prevent us from acknowledging our heritage and inculcating good things in hinduism ? Vedic mathematics is one of the best way of calculating.Why should we learn from westerners that sanskrit is the most optimized language and the concepts of object oriented programming is derived from its grammar.I have already listed all great books written 1000 years back.
Now coming to made in china, I am not against made in china as i completely understand that globalization is the key in current market and low price and quality are the key but what troubles me is In spite of having diverse crops why do we export only raw material and not finished products? Why is that indian cotton goes to china , uk and comes back to india as peter england , van heusen or whatever and we pay heavy price for it ? Why is it that we grow more to export than to satisfy our own needs first ? Why is it that there are great artists who make great stone artifacts ,paintings , brass items etc in rural india still below poverty line ? Inspite of all the reservations they still find it hard to get a single meal a day ? Why the hell do so many farmers commit suicide when the the food grain and vegetables reaching consumers is sky rocketing ? Why Do we need so many middle men?
Even when India boasts of so many international quality MBA colleges we as India cannot create "brand India" , why do all the educated mass be it so called world class engineers or MBA's run for an MNC job and not be entrepreneurs or take up government job?
But when all the mass are blaming us for not taking up social cause has anyone questioned how fair our politics is? It is the elections whose foundation is based on corruption that has led us to this state . When there are certain decision makers who fall prey for peanuts and sell our country and its brand elsewhere.Right from tadpole legs to turtles to elephant tusks to sandalwood we have been ruining ourselves and not if you shed crocodile tears is it any worth i wonder if in future people will know what alligator is as we have exploited even that.
And all of us know the plight of an honest civil servant who try to serve the cause either they are maimed psychologically for life or may their soul rest in peace.
Now coming to software industry everyone asks the very same question why in india there was no facebook or google revolution created , but before asking this question haven't we thought that it is mainly Indians who constitute a considerable chunk in this industry? but then why not start it , if that is the next question then why don't we have a vocational education which allows individuals to try and do what one is natural at? why does out education system leads us like a shepherd who streamline scape goats ? And when it comes to establishing one;s own firm does our education system provide even basic insights about it and how much support do we get in funding it or can anyone keep a tab of levels of corruption one should go through to get it set up.
That makes an average educated urban Indian careless of what is happening in the country and a rural Indian least bothered about surrounding as he/she has lost hope of a better future.
Isn't it time for us to wake up ? Isn't it time to revisit our education system and inculcate best practices and not deny younger generations of our heritage in the name secularism? Isn't it time to shed our shells and look at what we are and what can be done before it is too late ? and think of creating self sufficiency and creating brand India :-) acclaimed world wide and get back to the level of past glory currently than reading it in history books? Its better to light a single candle than struggle in darkness.
That made me wonder if we are lacking in innovation/creating new things or its just missing out in marketing our strength ?
But it struck me more when i had recently been to a nearby shop(which is a rare sight :)) with my niece and I had to yield to her whims to buy her a chocolate to save myself from creating a scene , when i asked the shop keeper for a diary milk he gave me some fancily covered chocolate, when i insisted that it was diary milk i wanted he started telling me that "madam it is china chocolate imported and see how fancy it is and there is a free sticker along"and he started cajoling my niece to which she yielded as i expected.It is not a new scene to see that most of the cheap gadgets/toys reaching masses have a 'made in china' , So where are Indian markets heading??
Then in sp road again where i wanted to buy something to upgrade my pc , there was a young boy of 8-10 years old who was busy sticking some label on adapters when i asked him what was it he grinned sheepishly as if he was caught redhanded doing something wrong ;He told akka dont tell anyone , see we get people from all small electrical shops around to buy adapters,lights etc and they all ask for china made one's but we get all these adapters lights etc from a small scale industry in peenya(Its in bangalore), so im sticking made in china sticker on it.
I was seriously taken by shock. what the hell is happening here are we hesitant to use our own brands?
Right since vedic period india has contributed greatly to the world be it shushruta in the field of medicine , aryabhata in physics ,bramhagupta in mathematics . How can we forget that it was we who gave 0 to world , I want to call it shunya as that is what explains its greatness , Not to forget arabic numerals is also a tweaked version of our number system.The whole world still follows mahabharata and arthashastra for politics and economics.but with all this heritage why have landed up in a situation where we are hesitant of our brand , Is it because of the british who ruled for 200 years a seeded slavery into our blood stream?
Today even history is tweaked to suit political parties and our heritage is sidelined and lost in the name of secularism , It is this attitude that has made us invertebrates without even having power to raise our voice.
I wonder why secularism should prevent us from acknowledging our heritage and inculcating good things in hinduism ? Vedic mathematics is one of the best way of calculating.Why should we learn from westerners that sanskrit is the most optimized language and the concepts of object oriented programming is derived from its grammar.I have already listed all great books written 1000 years back.
Now coming to made in china, I am not against made in china as i completely understand that globalization is the key in current market and low price and quality are the key but what troubles me is In spite of having diverse crops why do we export only raw material and not finished products? Why is that indian cotton goes to china , uk and comes back to india as peter england , van heusen or whatever and we pay heavy price for it ? Why is it that we grow more to export than to satisfy our own needs first ? Why is it that there are great artists who make great stone artifacts ,paintings , brass items etc in rural india still below poverty line ? Inspite of all the reservations they still find it hard to get a single meal a day ? Why the hell do so many farmers commit suicide when the the food grain and vegetables reaching consumers is sky rocketing ? Why Do we need so many middle men?
Even when India boasts of so many international quality MBA colleges we as India cannot create "brand India" , why do all the educated mass be it so called world class engineers or MBA's run for an MNC job and not be entrepreneurs or take up government job?
But when all the mass are blaming us for not taking up social cause has anyone questioned how fair our politics is? It is the elections whose foundation is based on corruption that has led us to this state . When there are certain decision makers who fall prey for peanuts and sell our country and its brand elsewhere.Right from tadpole legs to turtles to elephant tusks to sandalwood we have been ruining ourselves and not if you shed crocodile tears is it any worth i wonder if in future people will know what alligator is as we have exploited even that.
And all of us know the plight of an honest civil servant who try to serve the cause either they are maimed psychologically for life or may their soul rest in peace.
Now coming to software industry everyone asks the very same question why in india there was no facebook or google revolution created , but before asking this question haven't we thought that it is mainly Indians who constitute a considerable chunk in this industry? but then why not start it , if that is the next question then why don't we have a vocational education which allows individuals to try and do what one is natural at? why does out education system leads us like a shepherd who streamline scape goats ? And when it comes to establishing one;s own firm does our education system provide even basic insights about it and how much support do we get in funding it or can anyone keep a tab of levels of corruption one should go through to get it set up.
That makes an average educated urban Indian careless of what is happening in the country and a rural Indian least bothered about surrounding as he/she has lost hope of a better future.
Isn't it time for us to wake up ? Isn't it time to revisit our education system and inculcate best practices and not deny younger generations of our heritage in the name secularism? Isn't it time to shed our shells and look at what we are and what can be done before it is too late ? and think of creating self sufficiency and creating brand India :-) acclaimed world wide and get back to the level of past glory currently than reading it in history books? Its better to light a single candle than struggle in darkness.
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Our education system is in shambles and that is one main reason why we cannot become the number one in the world. But the underlying reason why our education system is in shambles is because of the steady erosion of traditional value system and the creeping of materialism in the country.
ReplyDeleteInnovation is primarily a function of culture and if the culture is lacking for innovation it is hard for successful innovative products. Slowly the culture of innovation is taking hold, if you see the Tata Nano and a number of less well known innovations.
Speaking of innovations there are two types of innovation. First is the technical innovation and the second is the product or process innovation. Technical innovation is relatively harder and it needs a not of investment and manpower. However India is doing quite well in the product and the process innovation which will ultimately affect people's lives. In the next 10 to 15 years the situation will be vastly different.
Speaking of exports, more than 80% India's exports are finished products and engineering goods where as bulk of India's imports are petroleum and raw materials.
What we studied in our social studies in 10th standard does not hold water in the present day
What is stopping "Brand India?" is people expect someone else to become a candle.
ReplyDeleteNeo
@Rohith thanks for correcting which check out for correct data on india's exports and imports and not rely on toi news :0
ReplyDelete@Neo Thanks for regular and prompt comment on all my blogs :) .
Well noted. A sort of wake-up call.
ReplyDeleteThere is a urgent need for a 'neo-renaissance' to enlighten young India. We need stalwarts like RajaRam Mohan Roy etc to save modern India.
The present day 'social negligence' among the educated Indians is a serious problems similar to Sati, Child marriage etc of 18th Century.
The rural India is in shambles. The lifeblood of India, Agriculture is getting commercialized and farmers pauperized to the brink. Inequalities among the people is growing. 'Talented' and 'meritorious' students are chasing a mirage by laboring for the big MNCs. Time for self-introspection.
http://alertmind.blogspot.com/2009/12/image-of-day.html
@harish Thanks for your comment .precisely unless there is a vivekananda or a dayananda sarawati nothing's going to change.
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDeleteI just want to let you know that I just check out your site and I find it very interesting and informative..
ReplyDeleteHbse 12th result 2018